Are backlinks still relevant today for website pagerank? And what are the most effective ways to get more backlinks today? Backlinks confuse many small business owners because the SEO professionals often treat them as mystical ranking tricks. Some experts argue…
In 2009, when I started out as a graphic designer, I defaulted to blaming designers anytime I see a bad artwork or design. It didn’t take me long to find out that a considerably number of these bad designs were…
I know of many business owners who have endured heart-wrenching ordeals at the hands of web designers. You can avoid this pitfall, and that is the point of this article. Legal disputes between businesses and web design companies are more…
How does brand building impact SME visibility and overall search ranking online? Brand building has become one of the most decisive drivers of online visibility for Small and Medium Enterprises. Search engines increasingly reward companies that demonstrate trust, authority and…
The ground under SEO is shifting faster than most small business owners realise. Search is no longer a channel that rewards technical tricks, isolated optimisations, or quick ranking hacks. The real driver of visibility today is a strong and recognisable…
A few years ago, in my MBA class, I got into a debate with a classmate who confidently claimed he built websites for 400 GHS – around 37$. At the time, my minimum project fee was 250$, with many SMEs…
How do you access funding as an SME in Ghana? Like many African countries, Small and Medium Enterprises (SMEs) form the backbone of Ghana’s private sector, representing close to 90% of registered businesses. Despite their dominance, SMEs contribute only about…
Things are not the same anymore. Google‘s recent decision to deprecate several structured data types is reshaping the SEO industry and undermining one of the most marketed service products in enterprise web design – niche schema markup. The update confirms…
Ghana‘s Minister for Trade, Agribusiness and Industry, Honourable Elizabeth Ofosu-Adjare, has called for inclusive and ethical governance of Artificial Intelligence (AI) to ensure that technological progress benefits all. She made the call on 21st October 2025 during the sixteenth session…
The Minister for Trade, Agribusiness and Industry, Hon. Elizabeth Ofosu-Adjare, has praised the Rural Enterprises Programme (REP) for its outstanding contributions to rural industrialisation and entrepreneurship in Ghana over the past three decades. Speaking at the Programme Completion Stakeholders Workshop…
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