News Publisher Website Design
Project Overview
EnspireFX Websites worked with The Ghanaian Standard to design and develop a fully responsive, high-performance news publishing website that meets the latest standards for visibility, speed, and content engagement. The client needed a digital platform that would rank in the Google News tab and enhance its content discoverability and monetisation strategy.
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This project laid the foundation for EnspireFX Websites’ expansion into the news publishing industry. It was in 2019, after meeting with the publisher of The Ghanaian Standard, whose website was not appearing in the Google News tab, that our team began providing SEO-focused website design services tailored for news publishers.
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Key Features
- Google News Optimisation: Structured for ranking in Google News, Google Discover, and the Trending News section.
- Instant Indexing Integration: Ensures fast visibility of published articles.
- Mobile App Integration: Articles surface in the Google News mobile app for enhanced accessibility.
- Content Carousel: Homepage displays a live “Latest from ghstandard.com” carousel to promote recent stories.
- Author Profiles: Co-author and guest author profile capabilities to foster credibility and collaboration.
- Optimised Layouts: Article designs that boost readability, sharing, and time-on-site metrics.
- SEO Implementation: Integrated News Article Schema, sitemaps, metadata, and structured data.
- Speed Optimisation: Fast-loading pages to improve user experience and search rankings.
- Cloud VPS Hosting: Scalable hosting environment that handles high traffic volumes seamlessly.
- Newsletter System: Integrated email subscription system for content distribution.
- Social Features: Social login and Open Graph for optimised social media engagement.
- Security & Analytics: SSL, firewall, backup system, and full integration with Google Analytics and Search Console.
Project Delivery
The Ghanaian Standard’s website was completed and launched in just under 14 working days. Hosted on a powerful Cloud VPS environment, the platform is now fully optimised for speed, mobile responsiveness, and high-volume publishing.
The site now ranks prominently in Google News and Discover, attracts daily organic traffic, and provides a seamless reading experience across devices.
This project positioned EnspireFX Websites as a top-tier provider of News SEO and digital publishing design services.
Contact EnspireFX to elevate your resort’s digital presence today. For professional web design services, call us: +233 55 091 9202.
