{"id":240127,"date":"2025-10-18T01:21:20","date_gmt":"2025-10-18T01:21:20","guid":{"rendered":"https:\/\/enspirefx.com\/?p=240127"},"modified":"2025-10-18T01:21:21","modified_gmt":"2025-10-18T01:21:21","slug":"oubliez-laide-au-referencement-voici-ce-qui-vous-permettra-de-classer-votre-site-web","status":"publish","type":"post","link":"https:\/\/enspirefx.com\/fr\/articles\/forget-ai-seo-heres-what-will-rank-your-website\/","title":{"rendered":"Oubliez l\u201c\u201dIA SEO\" - Voici ce qui classera votre site web en 2025"},"content":{"rendered":"\n<p>Before we start, lemme clarify that <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/google\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Google\">Google<\/a> and other search engines rank web pages, not websites, so this article is about what actually ranks website content, not the entire website as a whole. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d, .wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d[data-kb-block=\"kb-adv-heading240127_d54af8-6d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d[data-kb-block=\"kb-adv-heading240127_d54af8-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading240127_d54af8-6d[data-kb-block=\"kb-adv-heading240127_d54af8-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading240127_d54af8-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading240127_d54af8-6d\">That said, if you&#8217;re in marketing, you&#8217;ve probably been flooded with posts about \u201c<a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/ai\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on AI\">AI<\/a> <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/seo\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on SEO\">SEO<\/a>\u201d or \u201cGenerative Engine Optimisation (GEO).\u201d Everyone seems to be talking about how AI will completely change search &#8211; how we need new tactics, new tools, new everything &#8211; or risk becoming irrelevant.<\/p>\n\n\n\n<p>But most of that noise is just that: noise. The truth is much simpler. I can say for a fact that ranking well in 2025 still comes down to the same principles that have worked for years- clear, credible content, a trusted brand, and a strong user experience. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7, .wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7[data-kb-block=\"kb-adv-heading240127_9283bb-c7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7[data-kb-block=\"kb-adv-heading240127_9283bb-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading240127_9283bb-c7[data-kb-block=\"kb-adv-heading240127_9283bb-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading240127_9283bb-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading240127_9283bb-c7\">AI is changing <em>how<\/em> search results appear, but not <em>why<\/em> content ranks.<\/p>\n\n\n\n<p>This article breaks down the data and strategies that actually matter right now. Forget the hype and focus on the habits that still drive visibility, clicks, and trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. AI SEO More Hype Than Reality<\/h2>\n\n\n\n<p>The idea of \u201cAI SEO\u201d as a brand-new discipline is mostly a marketing invention. Software companies need new buzzwords to sell tools. Agencies need something new to talk about to sound current. It&#8217;s the same pattern we&#8217;ve seen before &#8211; remember when every company suddenly had \u201cblockchain\u201d in its name, or when every startup was somehow \u201cWeb3\u201d?<\/p>\n\n\n\n<p>AI absolutely matters, but I don&#8217;t buy the claim that you need an entirely separate optimisation strategy; it simply doesn&#8217;t hold up. The reality is that AI-driven search systems, including Google&#8217;s AI Overviews, still rely on the same signals of website authority, content clarity, <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/business\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Business\">business<\/a> trust, and website user satisfaction. So while the packaging has changed, the fundamentals haven&#8217;t.<\/p>\n\n\n\n<p>Edward Sturm summed it up perfectly:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs far as I can tell, GEO and AI SEO are bubbles created by software companies and agencies jockeying for relevance. It&#8217;s bizarre how far the conversation has drifted from the facts.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. AI&#8217;s Real Impact on Search (and Why It&#8217;s Smaller Than You Think)<\/h2>\n\n\n\n<p>AI&#8217;s footprint in search isn&#8217;t as large or as universal as many headlines suggest. It&#8217;s growing, yes, but the panic is exaggerated.<\/p>\n\n\n\n<p>Here&#8217;s what the current data actually shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Overviews appear in roughly 12% of Google searches.<\/li>\n\n\n\n<li>Around 99% of those results are informational queries &#8211; the kind people use to learn, not buy.<\/li>\n\n\n\n<li>When they appear, they reduce click-through rates by about 34.5% on those queries.<\/li>\n<\/ul>\n\n\n\n<p>So yes, there&#8217;s an impact &#8211; but it&#8217;s concentrated at the top of the funnel. Product, service, and transactional searches (the ones that actually drive business) are mostly unaffected.<\/p>\n\n\n\n<p>In short, AI Overviews are changing how people discover <em>information<\/em>, not how they <em>buy<\/em>. That means the strategies for commercial intent &#8211; clear positioning, great product pages, fast load times, and strong trust signals &#8211; still matter the most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. There Is No Separate \u201cAI SEO\u201d Strategy<\/h2>\n\n\n\n<p>The idea that \u201cAI SEO\u201d requires a completely new approach misses the point. There&#8217;s no special formula for optimising for LLM-powered systems. What works for traditional search also works for AI-driven ones.<\/p>\n\n\n\n<p>The best-performing content in AI summaries and Overviews tends to share three traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s well-structured and easy to interpret.<\/li>\n\n\n\n<li>It&#8217;s trustworthy &#8211; written by real people or credible brands.<\/li>\n\n\n\n<li>It&#8217;s genuinely useful, not just optimised for clicks.<\/li>\n<\/ul>\n\n\n\n<p>Google and OpenAI models both prioritise these same qualities. They may parse text differently, but the foundation of trust, relevance, and clarity still doesn&#8217;t change.<\/p>\n\n\n\n<p>If you&#8217;re already building good content that answers real questions and earns backlinks naturally, you&#8217;re already \u201coptimising\u201d for AI systems. You don&#8217;t need to chase a new acronym.<\/p>\n\n\n\n<p>So to put it simply, there&#8217;s absolutely no difference between SEO and GEO in terms of what you should do to rank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Smarter Ways to Build Trust<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79, .wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79[data-kb-block=\"kb-adv-heading240127_3ab9da-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79[data-kb-block=\"kb-adv-heading240127_3ab9da-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading240127_3ab9da-79[data-kb-block=\"kb-adv-heading240127_3ab9da-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading240127_3ab9da-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading240127_3ab9da-79\">&#8211; The \u201cAlternatives\u201d Hub<\/h3>\n\n\n\n<p>If you want to rank for high-intent searches, one of the most effective tactics right now is to build an \u201cAlternatives\u201d hub.<\/p>\n\n\n\n<p>Most companies make the mistake of writing comparison articles like \u201cOur Product vs Competitor X\u201d and publishing them on their <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/blog\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Blog\">blog<\/a>. But your blog isn&#8217;t the right place for that. The blog should be for updates, educational content, and thought pieces. When a customer is reading your blog, they&#8217;re already familiar with you. A hard comparison page there feels out of place.<\/p>\n\n\n\n<p>Instead:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a dedicated section on your site, such as <em>enspirefx.com\/alternatives<\/em>.<\/li>\n\n\n\n<li>Add it to your footer navigation, where people naturally look for product research and resource pages.<\/li>\n\n\n\n<li>Build individual pages for each comparison, e.g. <em>enspirefx.com\/alternatives\/kavaghana<\/em>.<\/li>\n\n\n\n<li>Write with balance. Don&#8217;t trash your competitors &#8211; acknowledge where they&#8217;re strong and where you differ.<\/li>\n<\/ol>\n\n\n\n<p>This structure helps users find what they&#8217;re looking for, and search engines love it because it&#8217;s organised, honest, and specific. Bitrix24 does this well &#8211; you can find their \u201cAlternatives\u201d hub linked in their footer for reference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Turn Satisfied Customers into Search Assets<\/h2>\n\n\n\n<p>One of the most underrated SEO tactics right now is to encourage happy customers to share their experience on third-party sites.<\/p>\n\n\n\n<p>Platforms like Reddit, Trustpilot, and Google Business Profile carry real weight in both traditional search and AI-generated answers. When an AI assistant searches for \u201cthe best tool for X,\u201d it often draws on these public reviews and discussions, rather than brand-owned blogs.<\/p>\n\n\n\n<p>Most brands underuse this opportunity because they&#8217;re afraid of bad reviews. But that fear is misplaced. People are naturally more likely to post when they&#8217;re unhappy, so if you never ask satisfied customers to review, you&#8217;ll only hear from the frustrated few.<\/p>\n\n\n\n<p>By reaching out to your happy users and making it easy for them to leave honest feedback, you&#8217;ll shift that balance. Over time, that creates a strong footprint of genuine conversations that search engines and AI models both trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Old Rules Still Win<\/h2>\n\n\n\n<p>You should see by now that you don&#8217;t need an \u201cAI SEO\u201d strategy. You only need a real SEO strategy &#8211; one that puts people first and builds trust slowly but consistently.<\/p>\n\n\n\n<p>The hype around GEO and AI optimisation is mostly noise designed to sell new products. The best-performing websites this year are doing the same things they always have: publishing useful, clear, well-organised content that earns links and trust over time. This is why our website EnspireFX ranks number one for the best <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/web-design\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Web Design\">web design<\/a> company in <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/ghana\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Ghana\">Ghana<\/a> right now.<\/p>\n\n\n\n<p>If you want to prepare for the future of search, forget the shortcuts. Focus on what doesn&#8217;t change &#8211; stuff like website authority, online credibility, and real user satisfaction with your business. The two examples I gave above, the Alternatives hub and the push for third-party reviews, will both help you to build lasting visibility.<\/p>\n\n\n\n<p>So AI will keep reshaping search, but the brands that win will be the ones that stay grounded in fundamentals, not the ones chasing every new acronym that comes along.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we start, lemme clarify that Google and other search engines rank web pages, not websites, so this article is about what actually ranks website content, not the entire website as a whole. That said, if you&#8217;re in marketing, you&#8217;ve&#8230;<\/p>","protected":false},"author":1,"featured_media":240128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[563,723],"tags":[602,671,543,725],"class_list":["post-240127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-content-marketing","tag-ai","tag-chatgpt","tag-seo","tag-technical-seo"],"acf":[],"taxonomy_info":{"category":[{"value":563,"label":"SEO"},{"value":723,"label":"Content Marketing"}],"post_tag":[{"value":602,"label":"AI"},{"value":671,"label":"ChatGPT"},{"value":543,"label":"SEO"},{"value":725,"label":"Technical SEO"}]},"featured_image_src_large":["https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/10\/Forget-AI-SEO-Heres-What-Will-Rank-Your-Website-on-search-engines-1024x630.png",1024,630,true],"author_info":{"display_name":"Dennis Gyamfi","author_link":"#"},"comment_info":0,"category_info":[{"term_id":563,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":385,"taxonomy":"category","description":"Read SEO tips and guides written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: <a href=\"tel:+233550919202.\">+233 55 091 9202.<\/a>","parent":0,"count":21,"filter":"raw","cat_ID":563,"category_count":21,"category_description":"Read SEO tips and guides written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: <a href=\"tel:+233550919202.\">+233 55 091 9202.<\/a>","cat_name":"SEO","category_nicename":"seo","category_parent":0},{"term_id":723,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":545,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":723,"category_count":3,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0}],"tag_info":[{"term_id":602,"name":"AI","slug":"ai","term_group":0,"term_taxonomy_id":424,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":671,"name":"ChatGPT","slug":"chatgpt","term_group":0,"term_taxonomy_id":493,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":543,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":365,"taxonomy":"post_tag","description":"","parent":0,"count":19,"filter":"raw"},{"term_id":725,"name":"Technical SEO","slug":"technical-seo","term_group":0,"term_taxonomy_id":547,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/240127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/comments?post=240127"}],"version-history":[{"count":0,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/240127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media\/240128"}],"wp:attachment":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media?parent=240127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/categories?post=240127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/tags?post=240127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}