{"id":235621,"date":"2024-11-16T15:57:48","date_gmt":"2024-11-16T15:57:48","guid":{"rendered":"https:\/\/enspirefx.com\/?p=235621"},"modified":"2025-09-15T13:11:07","modified_gmt":"2025-09-15T13:11:07","slug":"statistiques-sur-le-commerce-electronique-au-ghana-2024","status":"publish","type":"post","link":"https:\/\/enspirefx.com\/fr\/articles\/statistics-ecommerce-in-ghana-2024\/","title":{"rendered":"Statistiques : Le commerce \u00e9lectronique au Ghana 2024"},"content":{"rendered":"<style>.kb-table-of-content-nav.kb-table-of-content-id235621_fe17b9-6f .kb-table-of-content-wrap{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--global-palette8, 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.wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id235621_4d282e-13 .kt-blocks-accordion-header:focus-visible{border-top:0px solid rgba(249,162,0,0.69);border-right:0px solid rgba(249,162,0,0.69);border-bottom:0px solid rgba(249,162,0,0.69);border-left:0px solid rgba(249,162,0,0.69);}}@media all and (max-width: 1024px){.kt-accordion-id235621_4d282e-13 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id235621_4d282e-13 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:0px solid rgba(249,162,0,0.69);border-right:0px solid rgba(249,162,0,0.69);border-bottom:0px solid rgba(249,162,0,0.69);border-left:0px solid rgba(249,162,0,0.69);}}@media all and (max-width: 767px){.kt-accordion-id235621_4d282e-13 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id235621_4d282e-13 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id235621_4d282e-13 .kt-accordion-panel-inner{border-top:0px solid rgba(249,162,0,0.69);border-right:0px solid rgba(249,162,0,0.63);border-bottom:0px solid rgba(249,162,0,0.63);border-left:0px solid rgba(249,162,0,0.63);}.kt-accordion-id235621_4d282e-13 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);}.kt-accordion-id235621_4d282e-13 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id235621_4d282e-13 .kt-blocks-accordion-header:focus-visible{border-top:0px solid rgba(249,162,0,0.69);border-right:0px solid rgba(249,162,0,0.69);border-bottom:0px solid rgba(249,162,0,0.69);border-left:0px solid rgba(249,162,0,0.69);}.kt-accordion-id235621_4d282e-13 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id235621_4d282e-13 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top:0px solid rgba(249,162,0,0.69);border-right:0px solid rgba(249,162,0,0.69);border-bottom:0px solid rgba(249,162,0,0.69);border-left:0px solid rgba(249,162,0,0.69);}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id235621_4d282e-13 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane235621_3cf404-82\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-btn-side-left\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><span class=\"kt-blocks-accordion-title\">R\u00e9sum\u00e9<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_262fbb-3d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_262fbb-3d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_262fbb-3d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_262fbb-3d .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_262fbb-3d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_262fbb-3d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_262fbb-3d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_47af0d-b1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_47af0d-b1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronRight kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 18 15 12 9 6\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/ghana\/\" class=\"st_tag internal_tag\" rel=\"tag\" title=\"Plus d&#039;informations sur le Ghana\">Ghana<\/a>\u2018s <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/ecommerce\/\" class=\"st_tag internal_tag\" rel=\"tag\" title=\"En savoir plus sur le commerce \u00e9lectronique\">Commerce \u00e9lectronique<\/a> En 2024, le march\u00e9 est en pleine effervescence : WooCommerce occupe la premi\u00e8re place avec 66 351 TP3T de boutiques et 1 TP4T 660,13 M de chiffre d'affaires, suivi par les plateformes Custom Cart qui g\u00e9n\u00e8rent 36 321 TP3T de chiffre d'affaires malgr\u00e9 un nombre d'utilisateurs moindre.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-235621_16b153-4d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_16b153-4d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronRight kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 18 15 12 9 6\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des secteurs tels que l'habillement dominent en nombre de magasins, tandis que celui de la soci\u00e9t\u00e9 et des personnes arrive en t\u00eate en termes de chiffre d'affaires avec $103,43 millions, ce qui montre \u00e0 quel point diff\u00e9rentes cat\u00e9gories sont le moteur de la croissance.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-235621_7bdceb-69 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_7bdceb-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronRight kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 18 15 12 9 6\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Les PME restent le pilier de l'\u00e9conomie, avec 46 111 TP3T de magasins g\u00e9n\u00e9rant un chiffre d'affaires mensuel compris entre 1 TP4T1K et 1 TP4T10K et 93 131 TP3T comptant moins de 10 salari\u00e9s, ce qui t\u00e9moigne d'un fort esprit d'entreprise.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-235621_49bf95-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_49bf95-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronRight kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 18 15 12 9 6\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Les opportunit\u00e9s r\u00e9sident dans l'extension des activit\u00e9s, le renforcement du marketing num\u00e9rique et l'exploitation de plateformes sur mesure pour g\u00e9n\u00e9rer davantage de revenus au sein de l'\u00e9conomie num\u00e9rique ghan\u00e9enne, en pleine \u00e9volution.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article pr\u00e9sente une analyse statistique compl\u00e8te du commerce \u00e9lectronique au Ghana pour l'ann\u00e9e 2024, tir\u00e9e d'une \u00e9tude publi\u00e9e par <a href=\"http:\/\/aftershift.com\" target=\"_blank\" rel=\"noopener\">Apr\u00e8s le service<\/a>. Le secteur du commerce \u00e9lectronique au Ghana a connu une croissance remarquable, port\u00e9e par la diversit\u00e9 des cat\u00e9gories de produits et des plateformes de vente en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, le paysage a \u00e9t\u00e9 marqu\u00e9 par une utilisation intensive des plateformes, des tendances propres \u00e0 chaque cat\u00e9gorie et des performances commerciales dynamiques, refl\u00e9tant l'\u00e9volution de l'\u00e9conomie num\u00e9rique du pays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article analyse en d\u00e9tail les principales statistiques et les \u00e9l\u00e9ments cl\u00e9s qui caract\u00e9risent le march\u00e9 du commerce \u00e9lectronique au Ghana, en mettant en \u00e9vidence les opportunit\u00e9s et les d\u00e9fis pour les entreprises et les parties prenantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le site de commerce \u00e9lectronique le plus important au Ghana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix des plateformes dans le secteur du commerce \u00e9lectronique au Ghana t\u00e9moigne d'une nette pr\u00e9f\u00e9rence pour des solutions conviviales et \u00e9volutives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce s'impose comme la plateforme la plus populaire, h\u00e9bergeant 66.35% de boutiques en ligne, soit environ 2 850 boutiques. Cette position dominante est encore renforc\u00e9e par le chiffre d\u2019affaires impressionnant de WooCommerce, qui s\u2019\u00e9l\u00e8ve \u00e0 $660,13 millions, ce qui repr\u00e9sente 46,84% du chiffre d\u2019affaires total des plateformes de la r\u00e9gion. La flexibilit\u00e9 offerte par le caract\u00e8re open source de WooCommerce en fait un choix privil\u00e9gi\u00e9 pour les petites et moyennes entreprises (PME) \u00e0 la recherche d\u2019options personnalisables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/shopify\/\" class=\"st_tag internal_tag\" rel=\"tag\" title=\"En savoir plus sur Shopify\">Shopify<\/a>, une plateforme de commerce \u00e9lectronique reconnue \u00e0 l'\u00e9chelle mondiale, occupe la deuxi\u00e8me place en termes de nombre de boutiques, avec 625 boutiques, soit 14,55% du march\u00e9. Toutefois, son chiffre d\u2019affaires, qui s\u2019\u00e9l\u00e8ve \u00e0 $97,42 millions (6,91%), reste inf\u00e9rieur \u00e0 celui des plateformes WooCommerce et Custom Cart, ce qui t\u00e9moigne d\u2019une pr\u00e9sence moins marqu\u00e9e sur le march\u00e9 ghan\u00e9en.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plateformes de panier d'achat personnalis\u00e9es, r\u00e9put\u00e9es pour leurs solutions sur mesure, h\u00e9bergent moins de boutiques (10,40%) mais g\u00e9n\u00e8rent $511,80 millions de chiffre d'affaires, soit 36,32% du chiffre d'affaires total des plateformes. Cela met en \u00e9vidence le potentiel des plateformes sur mesure pour r\u00e9pondre \u00e0 des besoins sp\u00e9cifiques <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/business\/\" class=\"st_tag internal_tag\" rel=\"tag\" title=\"Plus d&#039;informations sur les entreprises\">entreprise<\/a> besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'autres plateformes telles que <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/wix\/\" class=\"st_tag internal_tag\" rel=\"tag\" title=\"En savoir plus sur Wix\">Wix<\/a>, Ecwid et Magento repr\u00e9sentent ensemble une part plus modeste du march\u00e9, ce qui t\u00e9moigne de la diversit\u00e9 des outils \u00e0 la disposition des commer\u00e7ants ghan\u00e9ens.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-cb945be4 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;background:linear-gradient(135deg,rgba(252,185,0,0.4) 0%,rgba(255,106,0,0.23) 100%);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_c49f7f-e6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_c49f7f-e6 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-svg-icon-list-items235621_c49f7f-e6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_c49f7f-e6 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_e4644a-2a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_e4644a-2a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_chart-line kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M500 384c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H12c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v308h436zM456 96H344c-21.4 0-32.1 25.9-17 41l32.9 32.9-72 72.9-55.6-55.6c-4.7-4.7-12.2-4.7-16.9 0L96.4 305c-4.7 4.6-4.8 12.2-.2 16.9l28.5 29.4c4.7 4.8 12.4 4.9 17.1.1l82.1-82.1 55.5 55.5c4.7 4.7 12.3 4.7 17 0l109.2-109.2L439 249c15.1 15.1 41 4.4 41-17V120c0-13.3-10.7-24-24-24z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Chiffres cl\u00e9s<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce h\u00e9berge 66,35% de boutiques en ligne au Ghana, g\u00e9n\u00e9rant $660,13 millions de chiffre d'affaires, ce qui repr\u00e9sente 46,84% du chiffre d'affaires total de la plateforme.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Adoption des plateformes de commerce \u00e9lectronique au Ghana en 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le tableau ci-dessous pr\u00e9sente un aper\u00e7u complet des performances des diff\u00e9rentes plateformes en termes de nombre de boutiques sur le march\u00e9 du commerce \u00e9lectronique au Ghana.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Plates-formes<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">WooCommerce<\/td><td class=\"has-text-align-left\" data-align=\"left\">2,85 K<\/td><td class=\"has-text-align-left\" data-align=\"left\">66.35%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Shopify<\/td><td class=\"has-text-align-left\" data-align=\"left\">625<\/td><td class=\"has-text-align-left\" data-align=\"left\">14.55%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Panier personnalis\u00e9<\/td><td class=\"has-text-align-left\" data-align=\"left\">447<\/td><td class=\"has-text-align-left\" data-align=\"left\">10.40%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Wix<\/td><td class=\"has-text-align-left\" data-align=\"left\">191<\/td><td class=\"has-text-align-left\" data-align=\"left\">4.44%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ecwid<\/td><td class=\"has-text-align-left\" data-align=\"left\">60<\/td><td class=\"has-text-align-left\" data-align=\"left\">1.40%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Odoo<\/td><td class=\"has-text-align-left\" data-align=\"left\">28<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.65%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">OpenCart<\/td><td class=\"has-text-align-left\" data-align=\"left\">24<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.56%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Magento<\/td><td class=\"has-text-align-left\" data-align=\"left\">21<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.49%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">PrestaShop<\/td><td class=\"has-text-align-left\" data-align=\"left\">13<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.30%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Boutique en ligne GoDaddy<\/td><td class=\"has-text-align-left\" data-align=\"left\">9<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.21%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Autres<\/td><td class=\"has-text-align-left\" data-align=\"left\">28<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.65%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Principale plateforme de commerce \u00e9lectronique au Ghana en termes de chiffre d'affaires en 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce tableau offre un aper\u00e7u complet des performances des plateformes en termes de chiffre d'affaires sur le march\u00e9 du commerce \u00e9lectronique au Ghana.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Plates-formes<\/th><th class=\"has-text-align-left\" data-align=\"left\">Chiffre d'affaires estim\u00e9<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">WooCommerce<\/td><td class=\"has-text-align-left\" data-align=\"left\">$660.13M<\/td><td class=\"has-text-align-left\" data-align=\"left\">46.84%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Panier personnalis\u00e9<\/td><td class=\"has-text-align-left\" data-align=\"left\">$511,80 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">36.32%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Shopify<\/td><td class=\"has-text-align-left\" data-align=\"left\">$97,42M<\/td><td class=\"has-text-align-left\" data-align=\"left\">6.91%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Magento<\/td><td class=\"has-text-align-left\" data-align=\"left\">$43,84 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">3.11%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">PrestaShop<\/td><td class=\"has-text-align-left\" data-align=\"left\">$37,40 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">2.65%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ecwid<\/td><td class=\"has-text-align-left\" data-align=\"left\">$29,79M<\/td><td class=\"has-text-align-left\" data-align=\"left\">2.11%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Wix<\/td><td class=\"has-text-align-left\" data-align=\"left\">$11,30 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.80%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Salesforce Commerce Cloud<\/td><td class=\"has-text-align-left\" data-align=\"left\">$9,45 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.67%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">SAP Commerce Cloud<\/td><td class=\"has-text-align-left\" data-align=\"left\">$4.04M<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.29%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">OpenCart<\/td><td class=\"has-text-align-left\" data-align=\"left\">$1,73 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.12%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-cb945be4 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;background:linear-gradient(135deg,rgba(252,185,0,0.4) 0%,rgba(255,106,0,0.23) 100%);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_145f7f-61:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_145f7f-61 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-svg-icon-list-items235621_145f7f-61 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_145f7f-61 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_38b03b-89 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_38b03b-89\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_chart-line kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M500 384c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H12c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v308h436zM456 96H344c-21.4 0-32.1 25.9-17 41l32.9 32.9-72 72.9-55.6-55.6c-4.7-4.7-12.2-4.7-16.9 0L96.4 305c-4.7 4.6-4.8 12.2-.2 16.9l28.5 29.4c4.7 4.8 12.4 4.9 17.1.1l82.1-82.1 55.5 55.5c4.7 4.7 12.3 4.7 17 0l109.2-109.2L439 249c15.1 15.1 41 4.4 41-17V120c0-13.3-10.7-24-24-24z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Chiffre cl\u00e9<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les plateformes de panier d'achat personnalis\u00e9es, bien qu'elles n'h\u00e9bergent que 10,40% de boutiques, repr\u00e9sentent une part significative de 36,32% du chiffre d'affaires total des plateformes, ce qui souligne la rentabilit\u00e9 de leur approche sur mesure.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Secteurs d'activit\u00e9 selon la croissance du chiffre d'affaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quels sont les secteurs qui dominent le march\u00e9 au Ghana ? Le march\u00e9 du commerce \u00e9lectronique ghan\u00e9en est tr\u00e8s vari\u00e9, plusieurs cat\u00e9gories contribuant de mani\u00e8re significative au paysage du commerce de d\u00e9tail en ligne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00eatements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 497 boutiques en ligne, la cat\u00e9gorie \u00ab V\u00eatements \u00bb est la plus importante, repr\u00e9sentant 13,73% du total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce secteur occupe \u00e9galement la premi\u00e8re place en mati\u00e8re de d\u00e9penses consacr\u00e9es aux applications et aux logiciels, avec un montant total de $81,47K, soit 27,78% de l'ensemble des d\u00e9penses li\u00e9es aux applications. Cet investissement t\u00e9moigne de l'importance de la technologie dans l'am\u00e9lioration de l'exp\u00e9rience client et l'optimisation des op\u00e9rations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personnes - Soci\u00e9t\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le march\u00e9 ghan\u00e9en du commerce \u00e9lectronique, la cat\u00e9gorie \u00ab People-Society \u00bb d\u00e9signe les produits et services qui r\u00e9pondent \u00e0 des besoins sociaux et communautaires, notamment dans des secteurs tels que les services \u00e0 la personne, les causes sociales et les initiatives communautaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'elle occupe la deuxi\u00e8me place en nombre de magasins avec 376 points de vente (10 381 TP3T), la cat\u00e9gorie \u00ab People-Society \u00bb g\u00e9n\u00e8re le chiffre d'affaires le plus \u00e9lev\u00e9, \u00e0 savoir 1 TP4T 103,43 millions, contribuant \u00e0 hauteur de 7 341 TP3T au chiffre d'affaires total du commerce \u00e9lectronique. Cela refl\u00e8te une forte demande pour les services et les produits de cette cat\u00e9gorie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Maison et jardin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette cat\u00e9gorie, qui compte 334 magasins (9,22%), affiche \u00e9galement des d\u00e9penses notables li\u00e9es aux applications, \u00e0 hauteur de $27,18K, soit 9,27% du total.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emploi et formation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un chiffre d'affaires de $93,10 millions (6,61%), ce secteur apporte une contribution significative, port\u00e9e par la num\u00e9risation croissante de l'\u00e9ducation et des services li\u00e9s \u00e0 l'emploi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cat\u00e9gories \u00e9mergentes et sp\u00e9cialis\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur Beaut\u00e9 et Fitness repr\u00e9sente 8,86% du nombre total de magasins et g\u00e9n\u00e8re $77,98 millions (5,53%) de chiffre d'affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cat\u00e9gories \u00ab Alimentation et boissons \u00bb et \u00ab Sant\u00e9 \u00bb, bien que moins repr\u00e9sent\u00e9es en magasin, affichent une croissance r\u00e9guli\u00e8re, ce qui refl\u00e8te l'\u00e9volution des comportements des consommateurs et la demande croissante d'acc\u00e8s en ligne aux produits de premi\u00e8re n\u00e9cessit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Cat\u00e9gories<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">V\u00eatements<\/td><td class=\"has-text-align-left\" data-align=\"left\">497<\/td><td class=\"has-text-align-left\" data-align=\"left\">13.73%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">gens-soci\u00e9t\u00e9<\/td><td class=\"has-text-align-left\" data-align=\"left\">376<\/td><td class=\"has-text-align-left\" data-align=\"left\">10.38%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Maison et jardin<\/td><td class=\"has-text-align-left\" data-align=\"left\">334<\/td><td class=\"has-text-align-left\" data-align=\"left\">9.22%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Beaut\u00e9 et remise en forme<\/td><td class=\"has-text-align-left\" data-align=\"left\">321<\/td><td class=\"has-text-align-left\" data-align=\"left\">8.86%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Entreprises et industrie<\/td><td class=\"has-text-align-left\" data-align=\"left\">319<\/td><td class=\"has-text-align-left\" data-align=\"left\">8.81%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Emploi et formation<\/td><td class=\"has-text-align-left\" data-align=\"left\">293<\/td><td class=\"has-text-align-left\" data-align=\"left\">8.09%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Alimentation et boissons<\/td><td class=\"has-text-align-left\" data-align=\"left\">229<\/td><td class=\"has-text-align-left\" data-align=\"left\">6.32%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Sant\u00e9<\/td><td class=\"has-text-align-left\" data-align=\"left\">203<\/td><td class=\"has-text-align-left\" data-align=\"left\">5.61%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ordinateurs<\/td><td class=\"has-text-align-left\" data-align=\"left\">179<\/td><td class=\"has-text-align-left\" data-align=\"left\">4.94%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Voyages<\/td><td class=\"has-text-align-left\" data-align=\"left\">122<\/td><td class=\"has-text-align-left\" data-align=\"left\">3.37%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Autres<\/td><td class=\"has-text-align-left\" data-align=\"left\">748<\/td><td class=\"has-text-align-left\" data-align=\"left\">20.66%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-cb945be4 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;background:linear-gradient(135deg,rgba(252,185,0,0.4) 0%,rgba(255,106,0,0.23) 100%);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_49d926-db:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_49d926-db .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-svg-icon-list-items235621_49d926-db ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_49d926-db kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_20566d-8a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_20566d-8a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_info kt-svg-icon-list-single\"><svg viewbox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-.55 0-1 .45-1 1s.45 1 1 1 1-.45 1-1-.45-1-1-1zm-1.5 2.5c-.83 0-1.5.67-1.5 1.5h1c0-.28.22-.5.5-.5s.5.22.5.5-1 1.64-1 2.5c0 .86.67 1.5 1.5 1.5s1.5-.67 1.5-1.5h-1c0 .28-.22.5-.5.5s-.5-.22-.5-.5c0-.36 1-1.84 1-2.5 0-.81-.67-1.5-1.5-1.5z\" transform=\"translate(2)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Chiffres cl\u00e9s<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La cat\u00e9gorie \u00ab People-Society \u00bb, qui compte 376 magasins, g\u00e9n\u00e8re le chiffre d'affaires le plus \u00e9lev\u00e9, \u00e0 $103,43 millions (7,34%), ce qui t\u00e9moigne de son importance malgr\u00e9 un nombre de magasins moins \u00e9lev\u00e9.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9seau de distribution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une analyse d\u00e9taill\u00e9e des ventes mensuelles r\u00e9v\u00e8le que le march\u00e9 du commerce \u00e9lectronique au Ghana est principalement port\u00e9 par les petites et moyennes entreprises (PME) :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>46,111 TP3T de boutiques en ligne g\u00e9n\u00e8rent un chiffre d'affaires mensuel compris entre 1 TP4T1 000 et 1 TP4T10 000.<\/li>\n\n\n\n<li>26,141 TP3T r\u00e9alisent un chiffre d'affaires compris entre 1 TP4T10 000 et 1 TP4T100 000, tandis que 11,371 TP3T r\u00e9alisent un chiffre d'affaires compris entre 1 TP4T100 000 et 1 TP4T1 million.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette r\u00e9partition met en \u00e9vidence la pr\u00e9dominance des PME et leur r\u00f4le essentiel dans le dynamisme de l'\u00e9conomie du commerce \u00e9lectronique. Toutefois, les donn\u00e9es r\u00e9v\u00e8lent \u00e9galement des opportunit\u00e9s de croissance, puisque 3 331 TP3T de boutiques g\u00e9n\u00e8rent un chiffre d'affaires mensuel compris entre 1 TP4T1 million et 1 TP4T10 million.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Chiffre d'affaires mensuel<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Moins de $100,00<\/td><td class=\"has-text-align-left\" data-align=\"left\">476<\/td><td class=\"has-text-align-left\" data-align=\"left\">11.23%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de $100,00 \u00e0 $1,00K<\/td><td class=\"has-text-align-left\" data-align=\"left\">48<\/td><td class=\"has-text-align-left\" data-align=\"left\">1.13%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De $1,00K \u00e0 $10,00K<\/td><td class=\"has-text-align-left\" data-align=\"left\">1,95 K<\/td><td class=\"has-text-align-left\" data-align=\"left\">46.11%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de $10,00K \u00e0 $100,00K<\/td><td class=\"has-text-align-left\" data-align=\"left\">1,11 K<\/td><td class=\"has-text-align-left\" data-align=\"left\">26.14%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De $100,00K \u00e0 $1,00M<\/td><td class=\"has-text-align-left\" data-align=\"left\">482<\/td><td class=\"has-text-align-left\" data-align=\"left\">11.37%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De $1,00 M \u00e0 $10,00 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">141<\/td><td class=\"has-text-align-left\" data-align=\"left\">3.33%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De $10,00M \u00e0 $100,00M<\/td><td class=\"has-text-align-left\" data-align=\"left\">28<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.66%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De $100,00M \u00e0 $1,00B<\/td><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.02%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Plus de 1 TP 4 T 1,00 B<\/td><td class=\"has-text-align-left\" data-align=\"left\">0<\/td><td class=\"has-text-align-left\" data-align=\"left\">&lt;0,01%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-cb945be4 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;background:linear-gradient(135deg,rgba(252,185,0,0.4) 0%,rgba(255,106,0,0.23) 100%);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_7478dd-43:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_7478dd-43 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-svg-icon-list-items235621_7478dd-43 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_7478dd-43 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_467d5e-a7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_467d5e-a7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_chart-line kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M500 384c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H12c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v308h436zM456 96H344c-21.4 0-32.1 25.9-17 41l32.9 32.9-72 72.9-55.6-55.6c-4.7-4.7-12.2-4.7-16.9 0L96.4 305c-4.7 4.6-4.8 12.2-.2 16.9l28.5 29.4c4.7 4.8 12.4 4.9 17.1.1l82.1-82.1 55.5 55.5c4.7 4.7 12.3 4.7 17 0l109.2-109.2L439 249c15.1 15.1 41 4.4 41-17V120c0-13.3-10.7-24-24-24z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Chiffres cl\u00e9s<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e8s de la moiti\u00e9 (46,11%) des boutiques en ligne du Ghana r\u00e9alisent un chiffre d'affaires mensuel compris entre $1 000 et $10 000, ce qui t\u00e9moigne de la place pr\u00e9pond\u00e9rante des PME dans l'\u00e9cosyst\u00e8me du commerce \u00e9lectronique.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nombre mensuel de visiteurs, d'employ\u00e9s et de ventes de produits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Visiteurs mensuels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une part importante des boutiques en ligne (70,58%) enregistre moins de 100 visiteurs par mois, ce qui souligne la n\u00e9cessit\u00e9 d'am\u00e9liorer les strat\u00e9gies de marketing et d'acquisition de clients.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Nombre de vues mensuelles<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Moins de 100<\/td><td class=\"has-text-align-left\" data-align=\"left\">910<\/td><td class=\"has-text-align-left\" data-align=\"left\">55.42%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 100 \u00e0 1 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">422<\/td><td class=\"has-text-align-left\" data-align=\"left\">25.70%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 1K \u00e0 10K<\/td><td class=\"has-text-align-left\" data-align=\"left\">213<\/td><td class=\"has-text-align-left\" data-align=\"left\">12.97%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De 10 000 \u00e0 100 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">83<\/td><td class=\"has-text-align-left\" data-align=\"left\">5.05%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 100 000 \u00e0 1 million<\/td><td class=\"has-text-align-left\" data-align=\"left\">13<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.79%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 1 M \u00e0 10 M<\/td><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.06%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Plus de 10 millions <\/td><td class=\"has-text-align-left\" data-align=\"left\">0<\/td><td class=\"has-text-align-left\" data-align=\"left\">&lt;0,01%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Nombre d'employ\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La majorit\u00e9 des boutiques (93,13%) emploient moins de 10 salari\u00e9s, ce qui t\u00e9moigne du caract\u00e8re entrepreneurial du secteur du commerce \u00e9lectronique au Ghana.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Nombre d'employ\u00e9s<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Moins de 10<\/td><td class=\"has-text-align-left\" data-align=\"left\">664<\/td><td class=\"has-text-align-left\" data-align=\"left\">93.13%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">10 \u00e0 20<\/td><td class=\"has-text-align-left\" data-align=\"left\">15<\/td><td class=\"has-text-align-left\" data-align=\"left\">2.10%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">20 \u00e0 50<\/td><td class=\"has-text-align-left\" data-align=\"left\">6<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.84%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">50 \u00e0 100<\/td><td class=\"has-text-align-left\" data-align=\"left\">4<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.56%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">100 \u00e0 200<\/td><td class=\"has-text-align-left\" data-align=\"left\">7<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.98%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">200 \u00e0 500<\/td><td class=\"has-text-align-left\" data-align=\"left\">6<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.84%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 500 \u00e0 1 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">4<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.56%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 1K \u00e0 5K<\/td><td class=\"has-text-align-left\" data-align=\"left\">5<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.70%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 5 000 \u00e0 10 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.14%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Plus de 10 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.14%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ventes mensuelles de produits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 80,58% de magasins vendent moins de 100 produits par mois, tandis que seuls 0,59% en vendent entre 100 000 et 1 million. <\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Ventes mensuelles par produit<\/th><th class=\"has-text-align-left\" data-align=\"left\">Magasins<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pourcentage<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Moins de 100<\/td><td class=\"has-text-align-left\" data-align=\"left\">2,45 K<\/td><td class=\"has-text-align-left\" data-align=\"left\">80.58%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 100 \u00e0 1 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">443<\/td><td class=\"has-text-align-left\" data-align=\"left\">14.55%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 1K \u00e0 10K<\/td><td class=\"has-text-align-left\" data-align=\"left\">86<\/td><td class=\"has-text-align-left\" data-align=\"left\">2.83%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">De 10 000 \u00e0 100 000<\/td><td class=\"has-text-align-left\" data-align=\"left\">44<\/td><td class=\"has-text-align-left\" data-align=\"left\">1.45%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">de 100 000 \u00e0 1 million<\/td><td class=\"has-text-align-left\" data-align=\"left\">18<\/td><td class=\"has-text-align-left\" data-align=\"left\">0.59%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Plus d'un million<\/td><td class=\"has-text-align-left\" data-align=\"left\">0<\/td><td class=\"has-text-align-left\" data-align=\"left\">&lt;0,01%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ces chiffres mettent en \u00e9vidence le potentiel de croissance dans les domaines de la distribution des produits et de la gestion des stocks.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-cb945be4 wp-block-group-is-layout-constrained\" style=\"border-radius:5px;background:linear-gradient(135deg,rgba(252,185,0,0.4) 0%,rgba(255,106,0,0.23) 100%);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_67e76a-8d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_67e76a-8d .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-svg-icon-list-items235621_67e76a-8d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items235621_67e76a-8d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-235621_1f0eb8-aa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-235621_1f0eb8-aa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_chart-line kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M500 384c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H12c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v308h436zM456 96H344c-21.4 0-32.1 25.9-17 41l32.9 32.9-72 72.9-55.6-55.6c-4.7-4.7-12.2-4.7-16.9 0L96.4 305c-4.7 4.6-4.8 12.2-.2 16.9l28.5 29.4c4.7 4.8 12.4 4.9 17.1.1l82.1-82.1 55.5 55.5c4.7 4.7 12.3 4.7 17 0l109.2-109.2L439 249c15.1 15.1 41 4.4 41-17V120c0-13.3-10.7-24-24-24z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Chiffres cl\u00e9s<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pas moins de 93 131 TP3T d'entreprises de commerce \u00e9lectronique au Ghana comptent moins de 10 salari\u00e9s, ce qui souligne le caract\u00e8re entrepreneurial de ce secteur.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s et d\u00e9fis en 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, le secteur du commerce \u00e9lectronique au Ghana se pr\u00e9sente comme un march\u00e9 dynamique et en pleine croissance. Voici les principaux points \u00e0 retenir :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choix de la plateforme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce domine le march\u00e9, mais les solutions de panier personnalis\u00e9es d\u00e9montrent l'int\u00e9r\u00eat des plateformes sur mesure pour g\u00e9n\u00e9rer davantage de chiffre d'affaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tendances du secteur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur de l'habillement arrive en t\u00eate en termes de nombre de magasins et de d\u00e9penses via l'application, tandis que le secteur \u00ab People-Society \u00bb affiche de solides r\u00e9sultats de vente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Potentiel de croissance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des magasins enregistrant un chiffre d'affaires mensuel modeste et accueillant peu de clients, il existe d'\u00e9normes possibilit\u00e9s d'\u00e9tendre leurs activit\u00e9s, d'am\u00e9liorer leur marketing num\u00e9rique et de renforcer l'engagement client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises qui souhaitent s'implanter ou se d\u00e9velopper sur le march\u00e9 ghan\u00e9en du commerce en ligne doivent s'adapter aux pr\u00e9f\u00e9rences en constante \u00e9volution des consommateurs locaux, tirer parti de plateformes \u00e9volutives et investir dans des technologies innovantes. Alors que le Ghana poursuit sa transformation num\u00e9rique, le secteur du commerce \u00e9lectronique est en passe de conna\u00eetre une croissance soutenue, ce qui en fait un domaine prometteur tant pour les entrepreneurs que pour les investisseurs.<\/p>\n\n\n<style>.kb-row-layout-id234576_d6f48a-43 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id234576_d6f48a-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id234576_d6f48a-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id234576_d6f48a-43 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id234576_d6f48a-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id234576_d6f48a-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id234576_d6f48a-43 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column234576_538f7d-fa > .kt-inside-inner-col,.kadence-column234576_538f7d-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column234576_538f7d-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column234576_538f7d-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column234576_538f7d-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column234576_538f7d-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column234576_538f7d-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column234576_538f7d-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column234576_538f7d-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column234576_538f7d-fa, .kt-inside-inner-col > .kadence-column234576_538f7d-fa:not(.specificity){margin-right:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column234576_538f7d-fa\"><div class=\"kt-inside-inner-col\"><style>.kb-image234576_cf1946-56.kb-image-is-ratio-size, .kb-image234576_cf1946-56 .kb-image-is-ratio-size{max-width:450px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image234576_cf1946-56.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image234576_cf1946-56 .kb-image-is-ratio-size{align-self:unset;}.kb-image234576_cf1946-56 figure{max-width:450px;}.kb-image234576_cf1946-56 .image-is-svg, .kb-image234576_cf1946-56 .image-is-svg img{width:100%;}.kb-image234576_cf1946-56 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image234576_cf1946-56\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/enspirefx.com\/fr\/web-design-quote\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-1024x1024.jpeg\" alt=\"International Web Design Company - Ecommerce Web Development Company - SEO Agency\" class=\"kb-img wp-image-237143\" title=\"\" srcset=\"https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-1024x1024.jpeg 1024w, https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-100x100.jpeg 100w, https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-300x300.jpeg 300w, https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-150x150.jpeg 150w, https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency-768x768.jpeg 768w, https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/01\/Web-Design-Company-Ecommerce-Web-Development-Company-SEO-Agency.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>- Cliquez sur l'image pour obtenir un devis -<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cet article pr\u00e9sente des statistiques compl\u00e8tes sur le commerce \u00e9lectronique au Ghana \u00e0 l'horizon 2024, extraites d'une \u00e9tude publi\u00e9e par Aftershift. Le secteur de l'e-commerce au Ghana a connu une croissance remarquable, tir\u00e9e par diverses cat\u00e9gories et plateformes de vente au d\u00e9tail en ligne. En 2024, le paysage...<\/p>","protected":false},"author":1,"featured_media":235623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"[]"},"categories":[560],"tags":[663],"class_list":["post-235621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ghana"],"acf":[],"taxonomy_info":{"category":[{"value":560,"label":"Ecommerce"}],"post_tag":[{"value":663,"label":"Ghana"}]},"featured_image_src_large":["https:\/\/enspirefx.com\/wp-content\/uploads\/2024\/11\/Statistics-Ecommerce-in-Ghana-2024-1024x630.png",1024,630,true],"author_info":{"display_name":"Dennis Gyamfi","author_link":"#"},"comment_info":0,"category_info":[{"term_id":560,"name":"Ecommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":382,"taxonomy":"category","description":"Read\u00a0 Ecommerce web design articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: <a href=\"tel:+233550919202.\">+233 55 091 9202.<\/a>","parent":0,"count":16,"filter":"raw","cat_ID":560,"category_count":16,"category_description":"Read\u00a0 Ecommerce web design articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: <a href=\"tel:+233550919202.\">+233 55 091 9202.<\/a>","cat_name":"Ecommerce","category_nicename":"ecommerce","category_parent":0}],"tag_info":[{"term_id":663,"name":"Ghana","slug":"ghana","term_group":0,"term_taxonomy_id":485,"taxonomy":"post_tag","description":"","parent":0,"count":30,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/235621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/comments?post=235621"}],"version-history":[{"count":0,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/235621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media\/235623"}],"wp:attachment":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media?parent=235621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/categories?post=235621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/tags?post=235621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}