{"id":233322,"date":"2022-12-20T12:41:00","date_gmt":"2022-12-20T12:41:00","guid":{"rendered":"https:\/\/enspirefx.com\/?p=233322"},"modified":"2024-10-06T06:26:48","modified_gmt":"2024-10-06T06:26:48","slug":"une-mauvaise-conception-de-site-web-pourrait-couter-plus-dun-milliard-deuros-par-an-aux-entreprises-de-commerce-electronique-etude","status":"publish","type":"post","link":"https:\/\/enspirefx.com\/fr\/articles\/poor-website-design-could-cost-e-commerce-businesses-over-1-billion-annually-study\/","title":{"rendered":"Une mauvaise conception des sites web pourrait co\u00fbter plus d'un milliard de livres sterling par an aux entreprises de commerce \u00e9lectronique - \u00c9tude"},"content":{"rendered":"

Nouvelle recherche en entreprise CMS<\/a> Storyblok r\u00e9v\u00e8le que des sites web mal con\u00e7us pourraient faire perdre plus d'un milliard de livres sterling aux plateformes de commerce \u00e9lectronique britanniques. <\/p>\n\n\n\n

L'\u00e9tude, qui a port\u00e9 sur les habitudes d'achat en ligne de 6 000 consommateurs aux \u00c9tats-Unis et en Europe, a r\u00e9v\u00e9l\u00e9 que chaque acheteur en ligne abandonne en moyenne cinq achats par an, d'une valeur totale de 50 livres sterling, en raison d'une mauvaise exp\u00e9rience utilisateur sur le site web. Environ 48% des consommateurs britanniques ont d\u00e9clar\u00e9 qu'ils abandonnaient leurs achats \u00e0 cause d'une mauvaise conception de site web et d'une mauvaise exp\u00e9rience utilisateur.<\/p>\n\n\n\n

L'\u00e9tude estime \u00e0 1,41 milliard de livres sterling la perte annuelle d'achats attribu\u00e9e \u00e0 la mauvaise fonctionnalit\u00e9 des sites web. Les principales raisons pour lesquelles les consommateurs \u00e9vitent d'effectuer des achats sur un site web sont une mauvaise navigation ou mise en page, des vitesses de chargement lentes, des fen\u00eatres pop-up et des prix non comp\u00e9titifs.<\/p>\n\n\n\n

\u201cLes consommateurs veulent des sites web faciles \u00e0 naviguer, con\u00e7us de mani\u00e8re intuitive et qui se chargent rapidement. Cependant, de nombreux sites de commerce \u00e9lectronique ne sont pas \u00e0 la hauteur. Cinq achats par acheteur en ventes manqu\u00e9es, cela peut sembler peu, mais si l'on rapporte ce chiffre au nombre de nouveaux clients potentiels que les entreprises manquent, cela repr\u00e9sente une somme d'argent tr\u00e8s importante\u201d, a d\u00e9clar\u00e9 Dominik Angerer, PDG et cofondateur de Storyblok.<\/p>\n\n\n\n

L'\u00e9tude a \u00e9galement montr\u00e9 que les sites encombr\u00e9s ou d\u00e9pass\u00e9s sont les principales raisons pour lesquelles les personnes \u00e2g\u00e9es de 18 \u00e0 25 ans abandonnent un site de commerce \u00e9lectronique. <\/p>\n\n\n\n

Les fonctionnalit\u00e9s suppl\u00e9mentaires telles que les chatbots sont consid\u00e9r\u00e9es comme l'un des aspects les plus importants d'un site de commerce \u00e9lectronique par les participants \u00e2g\u00e9s de 55 ans et plus. Il a \u00e9t\u00e9 constat\u00e9 que les consommateurs plus \u00e2g\u00e9s repr\u00e9sentaient des achats abandonn\u00e9s de plus grande valeur, soit 60,52 livres sterling en moyenne, contre 34 livres sterling pour les personnes \u00e2g\u00e9es de 18 \u00e0 25 ans.<\/p>\n\n\n\n

M. Angerer a insist\u00e9 sur l'importance de bien d\u00e9finir les bases : \u201cEn investissant dans une infrastructure technologique de commerce sans t\u00eate et composable, les entreprises peuvent jeter les bases d'une exp\u00e9rience utilisateur exceptionnelle et rapide.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

New research from enterprise CMS Storyblok reveals that badly designed websites may be causing British e-commerce platforms to lose more than \u00a31 billion in revenue. The study, which surveyed 6,000 consumers across the US and Europe on online shopping habits,…<\/p>","protected":false},"author":1,"featured_media":233323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[518,560],"tags":[641],"class_list":["post-233322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ecommerce","tag-web-design"],"acf":[],"taxonomy_info":{"category":[{"value":518,"label":"Digital Marketing"},{"value":560,"label":"Ecommerce"}],"post_tag":[{"value":641,"label":"Web Design"}]},"featured_image_src_large":["https:\/\/enspirefx.com\/wp-content\/uploads\/2024\/03\/Poor-website-design-could-cost-e-commerce-businesses-over-1-billion-annually-Study-1024x675.webp",1024,675,true],"author_info":{"display_name":"Dennis Gyamfi","author_link":"#"},"comment_info":0,"category_info":[{"term_id":518,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":340,"taxonomy":"category","description":"Helpful Digital Marketing articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: +233 55 091 9202.<\/a>","parent":0,"count":29,"filter":"raw","cat_ID":518,"category_count":29,"category_description":"Helpful Digital Marketing articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: +233 55 091 9202.<\/a>","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":560,"name":"Ecommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":382,"taxonomy":"category","description":"Read\u00a0 Ecommerce web design articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: +233 55 091 9202.<\/a>","parent":0,"count":16,"filter":"raw","cat_ID":560,"category_count":16,"category_description":"Read\u00a0 Ecommerce web design articles written with your business in mind. EnspireFX is the leading Web Design Company in Ghana, we are experts in Website Design, Web Development, E-Commerce, and SEO. Work with us: +233 55 091 9202.<\/a>","cat_name":"Ecommerce","category_nicename":"ecommerce","category_parent":0}],"tag_info":[{"term_id":641,"name":"Web Design","slug":"web-design","term_group":0,"term_taxonomy_id":463,"taxonomy":"post_tag","description":"","parent":0,"count":84,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/233322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/comments?post=233322"}],"version-history":[{"count":0,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/posts\/233322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media\/233323"}],"wp:attachment":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media?parent=233322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/categories?post=233322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/tags?post=233322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}