{"id":241781,"date":"2026-02-16T16:45:46","date_gmt":"2026-02-16T16:45:46","guid":{"rendered":"https:\/\/enspirefx.com\/?post_type=portfolio&#038;p=241781"},"modified":"2026-02-16T16:45:46","modified_gmt":"2026-02-16T16:45:46","slug":"the-ghanaian-standard","status":"publish","type":"portfolio","link":"https:\/\/enspirefx.com\/fr\/articles\/portfolio\/the-ghanaian-standard\/","title":{"rendered":"Le standard ghan\u00e9en"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0, .wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0[data-kb-block=\"kb-adv-heading241765_028c59-91_0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0[data-kb-block=\"kb-adv-heading241765_028c59-91_0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading241765_028c59-91_0[data-kb-block=\"kb-adv-heading241765_028c59-91_0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading241765_028c59-91_0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading241765_028c59-91_0\">Project Overview<\/h2>\n\n\n\n<p class=\"has--font-size\">EnspireFX Websites worked with The Ghanaian Standard to design and develop a fully responsive, high-performance news publishing website that meets the latest standards for visibility, speed, and content engagement. The client needed a digital platform that would rank in the\u00a0<a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/google\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Google\">Google<\/a>\u00a0News tab and enhance its content discoverability and monetisation strategy.<\/p>\n\n\n\n<p>Do you run a news portal? Take a look at our\u00a0news <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/publisher\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Publisher\">publisher<\/a>\u00a0package<\/p>\n\n\n\n<p>This project laid the foundation for EnspireFX Websites&#8217; expansion into the news publishing industry. It was in 2019, after meeting with the\u00a0publisher\u00a0of The Ghanaian Standard, whose website was not appearing in the Google News tab, that our team began providing\u00a0<a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/seo\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on SEO\">SEO<\/a>-focused website design services tailored for news publishers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Features<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google News Optimisation:<\/strong>\u00a0Structured for ranking in Google News, Google Discover, and the Trending News section.<\/li>\n\n\n\n<li><strong>Instant Indexing Integration:\u00a0<\/strong>Ensures fast visibility of published articles.<\/li>\n\n\n\n<li><strong>Mobile App Integration:\u00a0<\/strong>Articles surface in the Google News mobile app for enhanced accessibility.<\/li>\n\n\n\n<li><strong>Content Carousel:<\/strong>\u00a0Homepage displays a live \u201cLatest from ghstandard.com\u201d carousel to promote recent stories.<\/li>\n\n\n\n<li><strong>Author Profiles:\u00a0<\/strong>Co-author and guest author profile capabilities to foster credibility and collaboration.<\/li>\n\n\n\n<li><strong>Optimised Layouts:\u00a0<\/strong>Article designs that boost readability, sharing, and time-on-site metrics.<\/li>\n\n\n\n<li><strong>SEO Implementation:\u00a0<\/strong>Integrated News Article Schema, sitemaps, metadata, and structured data.<\/li>\n\n\n\n<li><strong>Speed Optimisation:<\/strong>\u00a0Fast-loading pages to improve user experience and search rankings.<\/li>\n\n\n\n<li><strong>Cloud VPS Hosting:<\/strong>\u00a0Scalable hosting environment that handles high traffic volumes seamlessly.<\/li>\n\n\n\n<li><strong>Newsletter System:<\/strong>\u00a0Integrated email subscription system for content distribution.<\/li>\n\n\n\n<li><strong>Social Features<\/strong>: Social login and Open Graph for optimised\u00a0<a href=\"https:\/\/enspirefx.com\/articles\/tag\/social-media\/\">social media<\/a>\u00a0engagement.<\/li>\n\n\n\n<li><strong>Security &amp;\u00a0<a href=\"https:\/\/enspirefx.com\/articles\/tag\/analytics\/\">Analytics<\/a>:<\/strong>\u00a0SSL, firewall, backup system, and full integration with Google <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/analytics\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Analytics\">Analytics<\/a> and Search Console.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has--font-size\">Project Description<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0[data-kb-block=\"kb-adv-heading241781_322ad1-77_0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0[data-kb-block=\"kb-adv-heading241781_322ad1-77_0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_0[data-kb-block=\"kb-adv-heading241781_322ad1-77_0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading241781_322ad1-77_0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading241781_322ad1-77_0\">The Ghanaian Standard&#8217;s website was completed and launched in just under 14 working days. Hosted on a powerful Cloud VPS environment, the platform is now fully optimised for speed, <a href=\"https:\/\/enspirefx.com\/fr\/articles\/tag\/mobile-responsiveness\/\" class=\"st_tag internal_tag \" rel=\"tag\" title=\"More on Mobile Responsiveness\">mobile responsiveness<\/a>, and high-volume publishing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2[data-kb-block=\"kb-adv-heading241781_322ad1-77_2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2[data-kb-block=\"kb-adv-heading241781_322ad1-77_2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_2[data-kb-block=\"kb-adv-heading241781_322ad1-77_2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading241781_322ad1-77_2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading241781_322ad1-77_2\">The site now ranks prominently in Google News and Discover, attracts daily organic traffic, and provides a seamless reading experience across devices.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4[data-kb-block=\"kb-adv-heading241781_322ad1-77_4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4[data-kb-block=\"kb-adv-heading241781_322ad1-77_4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading241781_322ad1-77_4[data-kb-block=\"kb-adv-heading241781_322ad1-77_4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading241781_322ad1-77_4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading241781_322ad1-77_4\">This project positioned EnspireFX Websites as a top-tier provider of News SEO and digital publishing design services.<\/p>\n","protected":false},"featured_media":239086,"template":"","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"tags":[766,711,765],"class_list":["post-241781","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-blog","tag-journalism","tag-publisher"],"acf":[],"taxonomy_info":{"post_tag":[{"value":766,"label":"Blog"},{"value":711,"label":"Journalism"},{"value":765,"label":"Publisher"}]},"featured_image_src_large":["https:\/\/enspirefx.com\/wp-content\/uploads\/2025\/04\/Newspaper-Web-Design-Web-Developer-in-Ghana-2.png",512,512,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/portfolio\/241781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media\/239086"}],"wp:attachment":[{"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/media?parent=241781"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enspirefx.com\/fr\/wp-json\/wp\/v2\/tags?post=241781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}