What is the state of web design in Ghana in 2025? Ghana’s web design ecosystem is evolving in response to major shifts in online marketing, cultural dynamics, and user expectations. In 2025, local and global trends are converging, but adoption…
How can you increase lead generation with your company’s website? Lead generation serves as a critical driver of business growth in Ghana’s competitive marketplace. It enables companies to attract potential customers who are already interested in their offerings and convert…
As a corporate entity, how can you attract Gen Z to your business offerings with a modern corporate website? Generation Z, born between 1997 and 2012, is reshaping how businesses in Ghana must think about digital presence and consumer engagement. …
What are some SME Marketing principles that should guide every small business owner? Are you an entrepreneur, small business owner, or startup founder in Ghana, Nigeria, South Africa, Liberia, India, the UK, the US, or anywhere else in the world,…
It’s 2025, and does your business still need a strong social media presence? Are you a business owner looking to expand your reach and engage with customers more effectively? Do you want to build trust and legitimacy for your brand…
How do you market your business with ChatGPT the right way? Is there a way to properly harness the power of ChatGPT in promoting your products and services? In this article, we will discuss how you can use ChatGPT to…
Whatever you do, you must establish a robust online presence for your business. I’m sure you’ve heard about social media management, but what tactics do digital marketing agencies use to help big businesses improve their online presence? In this article,…
Meta Platforms announced on Wednesday that it has removed approximately 63,000 accounts from its platforms in Nigeria that were attempting to engage in financial sexual extortion scams, primarily targeting adult men in the United States. These scams, often perpetrated by…
The 2024 PricewaterhouseCoopers (PwC) Banking Survey has revealed that most bank customers in Ghana prefer using WhatsApp for communication with their financial institutions. The survey, released on July 16, 2024, found that approximately 42 % of bank customers chose WhatsApp…
The Public Policy Manager for Anglophone West Africa for Meta, Sade Dada, has officially communicated to the Ministry of Information about the monetization of its expanded features for content creators in Ghana. As part of the monetization, creators will also…
The European Commission says Facebook owner Meta’s “pay or consent” advertising model is in breach of its laws. Under the tech giant’s new service in the EU, users must either consent to receiving personalised ads or pay €12.99 (£11) a…
In June 2024, YouTube emerged as the most visited website in Ghana, recording a staggering 3.7 million visits, according to data from AHREFS. This trend underscores the platform’s dominance in the country’s online landscape, driven by its vast array of…
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