10 eCommerce website design mistakes costing busineses billions each year
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Have you wondered why your new website brings you zero sales? A recent research estimates that the annual loss in purchases attributed to poor website functionality equates to £1.41 billion

As part of maintenance and support, we often encounter recurring mistakes that can impact the success of newly launched e-commerce sites.

Many professional web designers would address these issues before the site goes live knowing their effect on optimizating user experience and boosting rates.

Objective of eCommerce website design

Understand hat the business development objective of your website is to convert users into customers as seamlessly as possible. This underlines every user experience design in , and e-commerce web design for that matter.

SO what are these common eCommerce web design mistakes that cost your businesses thousands of dollars every year:

Complex Checkout Process

A complicated and lengthy checkout process can result in cart abandonment. Streamlining the checkout process by minimizing the number of steps, offering guest checkout options, and providing clear instructions can improve the overall user experience. Implementing a straightforward and user-friendly checkout process contributes to higher conversion rates.

Lack of Design Consistency

Consistency in design is a cornerstone of user-friendly e-commerce websites. Established standards and guidelines exist for creating layouts that make navigation intuitive. It’s advisable to adhere to these standards, ensuring that visitors can easily locate product details, add items to their carts, and navigate through the site. Maintaining design consistency provides a familiar experience for users and eliminates unnecessary confusion.

Poor Navigation

Efficient navigation is vital for guiding customers through the site with minimal effort. Placing less frequently used links in the footer, ensuring buttons are mobile-friendly, highlighting search and filtering options, and making shopping cart buttons easily accessible are key strategies.

The goal is to enable customers to find desired products swiftly, from their entry onto the site to the checkout process.

Bad Page Loading Speed

Slow-loading pages can significantly impact user experience and lead to increased bounce rates. Optimizing images, leveraging browser caching, and using content delivery networks (CDNs) are effective strategies to enhance page loading speed.

A swift and responsive website contributes to higher and better search engine rankings.

Lack of SEO Content Optimization

Search Engine Optimization () is critical for improving a website’s visibility in search engine rankings. Neglecting to optimize content for relevant keywords can result in reduced organic traffic.

Integrate target keywords strategically into your content to enhance the website’s chances of reaching potential customers and driving conversions.

Not Displaying Related Products

Displaying related products on product pages and in the shopping cart can enhance sales. Offering complementary items, promoting bundle deals, or suggesting products commonly purchased together are effective ways to increase order value. For WordPress users employing , adding related products, cross-sells, and up-sells is a straightforward process that can significantly impact sales.

Not Paying Attention to CTAs (Calls-to-Action)

Effective Calls-to-Action (CTAs) guide users toward desired actions, such as making a purchase or subscribing to newsletters. Neglecting to optimize CTAs or using generic prompts can hinder marketing efforts. Well-crafted, visually distinct, and action-oriented CTAs encourage users to take specific actions, contributing to increased conversions.

Not Mobile-Friendly

With a significant portion of e-commerce site views coming from mobile-only visitors, having a mobile-friendly website is non-negotiable. Ensuring responsiveness, easy navigation, autocomplete forms, and optimizing images for faster loading are essential steps.

Testing the site on various devices and browsers guarantees a consistent and user-friendly experience for all visitors.

Inadequate Product Information

Insufficient product information and low-quality images can hinder customers’ purchasing decisions. Providing detailed and accurate product descriptions, along with high-resolution images showcasing different angles and features, is crucial.

Customers rely on product information to make informed choices, and visually appealing imagery enhances the overall shopping experience.

Security Concerns

Neglecting to prioritize can erode customer trust. Implementing secure sockets layer (SSL) certificates, using secure payment gateways, and displaying trust badges instil confidence in customers.

Addressing security concerns proactively protects sensitive customer information and contributes to a secure and trustworthy online shopping environment.

Making sure to address these common mistakes before launching an e-commerce site, is crucial for delivering an optimal user experience and maximizing conversion rates.

If you need help implementing best practices in design, navigation, product display, CTAs, SEO, and mobile-friendliness to help your businesses create a competitive and successful online storefront, kindly contact us here.

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